Saturday, June 25, 2016

Top 10 Bangladeshi Brands

Written By: Mustafa Mahmud Hassan
A brand is not just a logo, a name or a website, it is an experience. According to Mr. Steve
Forbes, Chairman and editor-in- chief of Forbes Media, “Your brand is the single most important
investment you can make in your business”. Brand and branding is a new concept in Bangladesh.
Now-a- days companies are more concerned about their branding in Bangladesh because there
lays an incredibly potential market in this country. Bangladeshi Brand Forum (BBF) in
partnership with world’s leading brand research company Millward Brown listed top ten
Bangladeshi brands based on a month-long countrywide consumer research carried out by
Millward Brown.
The list of top ten Bangladeshi brands and their short details are given below:

1.Symphony:

It is a brand of Edison group. It was founded in 2008. Within short period of
time, the brand Symphony has emerged as the fastest growing and leading mobile handset
brand in Bangladesh market. In the last seven years, Symphony comes to grabbing attention
and establishing themselves as fan favorites. Symphony became the market leader in the
handset segment in 2010. Symphony mobile has become the preferred choice of Bangladeshi
customers because of aggressive pricing strategy, contemporary features and style,
international quality build and a strong distribution network.

2. Radhuni Masala:

Radhuni Masala is the flagship brand of Square Food & Beverage Ltd. It
was established in 2001. Radhuni Masala is made from selected finest ingredients. All
essential volatile oils of the spices are kept intact with the modern grinding technology. It
ensures the taste and flavor of home grinded spices and can be used to prepare any of your
desired dishes.

3.Teer Refined Soyabin Oil:

Teer is the flagship brand of City Group. Now-a- days, Teer has become a household name for Refined Soyabin Oil. Teer Refined Soyabin Oil maintains the highest levels of Hygiene while manufacturing. It is not only the brand that speaks but also the relentless pursuit of achieving excellence in their products. Teer Refined Soyabin Oil is cared for with highest levels of quality and assuring the strictest standards possible.

4. Super Fresh Soyabin Oil:

It is a brand of Meghna group. It was founded in 1986. Super Fresh
Soyabin Oil is trusted by consumers, with a taste that they love. With its focus on providing
taste and nutritional foundation for growth and development, the brand has been satisfied
consumers for past 30 years.

5. Walton Refrigerator:

It is a brand of R.B. Group. It was established in 2006. The manufacturing and product design operations are carried out at Walton Hi-Tech Industries Limited (WHIL). It products spread across Bangladesh and International Market. Walton refrigerator uses best-in- class technologically advanced manufacturing facilities to validate. It has International Standardization Certification ISO 9001:2008 for Quality Management System and ISO 14001: 2004 for Environmental Management System.

6. Cocola Noodles:

It was founded in 1972. It is a brand of Cocola Foods Limited. It is trusted
by consumers, with a taste that they love. With its focus on providing taste and nutritional
foundation for growth and development, the brand has been satisfied consumers for last 40
years.

7. Milk Vita:

It was established in 1973. It is a brand of Bangladesh Milk Producer’ Co-operative Union limited. It has become household name for liquid milk, powder milk, ice-cream, sweet curd, butter, ghee and so on. With its focus on providing taste and nutritional foundation for growth and development, the brand has been satisfied consumers for last 40 years.

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8.Walton TV:

It is the flagship brand of R.B. Group. It was founded in 2006. The manufacturing and product design operations are carried out at Walton Hi-Tech Industries Limited (WHIL). It products spread across Bangladesh and International Market. Walton TV uses best-in- class technologically advanced manufacturing facilities to validate. It has International Standardization Certification ISO 9001:2008 for Quality Management System and ISO 14001: 2004 for Environmental Management System.

9. Teer Atta, Moyda, Suji:

It is the flagship brand of City Group. Now-a- days, Teer has become a household name for Atta, Moyda, Suji. Teer Atta, Moyda, Suji maintain the highest levels of Hygiene while manufacturing. It is not only the brand that speaks but also the relentless pursuit of achieving excellence in their products. The brand is cared for with highest levels of quality and assuring the strictest standards possible.

10. Sandalina Sandal Soap:

It is a brand of Kohinoor Chemical Company Limited (KCCL). It was founded in 1993. It is the fastest growing brand of KCCL. Sandal soap is enriched with Ayurvedic and Herbal qualities which plays active role in removing facial stains, pimples and pimples stains. It shines the natural brightness of skin and keeps skin lively and fresh. The basic components of pure sandal wood extract keeps skin bright, smooth and soft. Its unique quality influences the consumers to use it for best skin care.

From above list, we can say that to survive in the industry; the brands have to be innovative and launch new products. Otherwise, they can not hold their position in this competitive brands’ market.