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Facebook adds new shopping feature 'Shops'

Business Habit ⋅ @businesshabit ⋅ May 22, 2020


Facebook is launching a new feature called 'Shops' so that different businesses can show and sell their products through social media.

Recently, Facebook chief Mark Zuckerberg said that the service will give businesses the opportunity to showcase and sell products on the world's largest social media platform.

Last year, Facebook launched a limited-range shopping feature on the photo-sharing app Instagram and the messaging app WhatsApp. This time the company is expecting to increase the advertising revenue by making social media more business friendly. This information has been reported in a report by the news agency Reuters.

The social media giant is moving towards the goal of creating an online store for businesses that customers can access from both Facebook and Instagram platforms.

Shopping through the app will have a checkout feature. And through the connected messaging service, the customer will be able to have the necessary conversations with the businesses through WhatsApp, Messenger, or Instagram Direct.

Zuckerberg added that Facebook will work with Shopify as well as seven other e-commerce platforms to arrange for products to be displayed on the platform. Shopify chief Tobias Luke joined Zuckerberg in a live streaming video during the announcement of the partnership.

Like other e-commerce features on Facebook, businesses will be able to use the Shops feature for free. Zuckerberg hopes that this will increase the number of customers as well as the sales of advertising.

The head of Facebook said, ‘Our business model here is advertising. Instead of taking money from businesses or stores, we know that shops will be valuable for business. '

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