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TikTok plans to enter the gaming sector

Business Habit ⋅ @businesshabit ⋅ May 23, 2022

As part of plans to enter the gaming industry, TikTok has given Vietnamese users the opportunity to play games on the platform. This information has been confirmed quoting four sources who are aware of this. News Reuters.


The idea is that if the short video sharing platform introduces the facility to play games, it will increase the advertising revenue as well as the time users use the app. The platform currently has over 100 billion users per month.


Seventy percent of Vietnam's tech-savvy are under the age of 35. Vietnam is one of the most attractive markets for the spread of most social media including TikTok, Meta Facebook and Alphabet, YouTube and Google.


TikTok, owned by Byte Dance, plans to expand gaming in Southeast Asia. Initiatives will be taken to implement the plan in the third quarter of this year, according to two sources. As the information is yet to be made public, the two sources said they were unable to reveal their names.


A spokesman for TikTok said the company had tested HTML 5 for the minigame. The app has been tested in collaboration with third party game developers and Studio Zynga Inc. The studio has expressed inability to explain their game plans in Vietnam or on a large scale. "We are always trying to find ways to enrich the platform," the spokesman said in an emailed statement to Reuters. As well as testing new features and features that are important to our users.


Reuters did not know about TikTok's plans to launch the game feature in other markets around the world. Although TTikTok users from different countries can watch the game stream, games cannot be played from the app. The United States has released a number of games, including Ginger Disco Loco 3D and Garden of Good. According to two sources, TikTok is planning to create its own game suite byte Dance.
Category and Tags
Technology Tiktok, Tiktok Game
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