Thursday, June 16, 2016

The 10 Most Valuable Brands in the World

Written By: Mustafa Mahmud Hassan
In 2016, technology brands dominated the top 10 as previous year. This year Google is the most
valuable global brand ahead of Apple which was the top brand previous year. It is the second
time the company has topped the list in the past three years, after fighting Apple for the first spot,
according to BrandZ ranking, an annual report by Millward Brown, a brand consultancy. The
report tracks the worth of the world’s best brands and is based on interviews with more than 3
million consumers as well as data on each company’s financial and business performances.
The top 10 most valuable brands names and their short details are given below:

1.Google:

Its brand value is now $229 billion. The tech giant's brand value surged by 32%
over the past year, making it the most valuable brand in the world. The Company
dominates online search in the Western world. Google introduced Alphabet in October
2015, which allows its separate businesses to operate independently and move faster.
This isn't the first time Google has secured the top spot in the BrandZ ranking. It was also
at the top of the list from 2007 to 2010, and again in 2014.
More: Look at Google's brand new logo

2. Apple:

Apple's brand value dropped 8% over the past year, putting it just below Google
in the BrandZ ranking. Its brand value is now $228 billion. The company launched the
Apple Watch in April, but that has not yet appealed the customers in spite of selling more
units than its other competitors. Perception towards the brand has been shifting in spite of
selling millions of iPhones and other products. Apple was smart to invest in other
business areas. It's move to invest in Didi Chuxing in China has shown that how Apple
has progressively moved to building an ecosystem served not only by gadgets, but also
services. It also launched Apple music, which rolled out last summer.

3. Microsoft

Its brand value is $122 billion. It has maintained its No. 3 position for the
second year in a row. Its brand valuation increased by 5% .The Company has long used
its Windows software as a cash cow, but its latest Windows 10 offering has been a true
crowd-pleaser. It operates on PCs, laptops, tablets and mobile phones while also working
well with Apple products. The company recently announced its plans for virtual reality.
It's working to get its Windows Holographic platform into as many devices as possible,
just like it did with Windows when personal computers first hit the market. For keeping
laser-focused, the company has streamlined its smartphone hardware business.

4. AT&T

AT&T is one of the top American telecoms firms in terms of brand value. Its
brand valuation increased 20% since last year. Now its brand value is $107.4 billion. Last
year its rank was 6. AT&T is trying to become more of a lifestyle brand for consumers,
providing entertainment services in addition to typical telecoms offerings. It also formed
connected car partnerships with automakers, including Ford, BMW, and Tesla.

5. Facebook:

Facebook has made his place into top 10 for the first time after its brand
valuation shot up by 44% over the past year. Its brand value is now $103 billion. Last
year its position was 12 in ranking. The company has grown its brand by entering new
areas. As an example, Facebook recently introduced Bots for Messenger, which will help
users access everything from weather updates to shopping notifications and personalized
news. Facebook also bought Instagram and Whatsapp last year.

Read More About:What Is Brand ?

6.Visa:

Its brand value is $101 billion. Visa's brand valuation climbed 10% compared to
last year. Its rank was 5 last year. Visa has been around a long time but it's still trying to
reinvent how payments are made. For example, it recently announced it's testing a new
wearable ‘Debit ring’ that could replace normal debit cards. Customers also appreciate
that the company is a leader in online security. Visa is the only financial brand in the top
10 this year. The company is a big sponsor of sporting events. It is maintaining its
partnership with FIFA and also the NFL and the Olympics.

7.Amazon

This is the first time Amazon has made his place into top 10 ranking. Its rank
was 14 last year. Its brand value is $99. The company is creating its own entertainment
content and has ramped up an impressive delivery and logistic business, disrupting an
industry that was traditionally dominated FedEx and UPS. The company is not only
satisfying consumer needs, but also creating new desires. Amazon's brand valuation has
soared by 59% in the past year.

8.Verizon

Its brand value is $93 billion. It has increased its brand value by 8% over the
past year as it continues to offer more content to its customers. Last year its position was
7 in ranking. The firm's multi-billion dollar takeover of AOL was part of its plan to
create a major player in the digital media business by combining one of the biggest
mobile networks with a leading content producer.

9. McDonald’s:

The McDonald&'s brand is holding up well considering but it is still
struggling with negative perceptions about its unhealthy food. Its brand value is $89
billion. It has maintained its No. 9 position for the second year in a row. The fast food
chain is trying to hold a healthier image for itself, which can be seen in its push to
promote McCafé beverages over soft drinks. McDonald&'s brand value is up 9% from last
year.

10.IBM:

Its brand value is $86 billion. Last year its rank was 4. It is working to
transition  from software and services business to a cloud company. But as it undergoes
this transformation, its brand value has slid, down 13% in 2015 and another 8% in
2016.IBM has rattled off 16 straight quarters of sales declines, and last month it
announced its worst quarterly sales since 2002.The company is investing in cognitive
computing and artificial intelligence, which has impressed the public.
From above list, we can sum up that to satisfy the customers, the brands have to be
innovative and transparent about their works. Otherwise, they can not survive in this
competitive brand’s world.