Janata Bank Limited is a state-owned commercial bank of Bangladesh established in 1971 which is one of the oldest bank of the country. Its headquarters is situated at Motijheel in Dhaka, the capital city of Bangladesh. It’s been 44 years. And everything in the world is getting modern. Many brands are changing their look & Identity based on the current design trends. But things are quite different in Bangladesh. Many top brands and companies are still using their old form. Sometimes. Seems like, they don’t even have single idea of how important the Branding is for a Company.
Janata Bank still using their old branding identity. They don’t have any fixed identity. Their Logo, Color changes randomly without any reason. And that’s why this bank cannot or hardly survive by competing with other Private or international banks.
That’s why Janata Bank should think about Rebranding and using smart technology along with the competiveness of private banks. It could a changing game for them.